Just a human who loves design.
With over 17 years of experience in the technology industry, my focus is on connecting design to business impact in a tangible and measurable way. I lead teams and products that transform design strategies into real value for companies, with a results-oriented vision and a commitment to excellence.
Throughout my career, I have been responsible for building high-impact products, such as Banking as a Service for businesses, still in the early stages of Open Finance, credit platforms integrated with CRM, and innovative financial products.
I know a thing or two on how to make
Among them, notable examples of high-impact products include PicPay Card, Clube de Empréstimos (PicPay p2p lending), Cartão Will, and Emprestaí (Will Bank loan). Each of these products reflects my user-centered approach and my ability to align design with business objectives.
Metrics (02)
My core competencies include applying experience metrics in product processes, information architecture, strategic design, and experimentation. With this, I create solutions that not only meet but exceed the expectations of users and stakeholders.
Inspired by the mindset that "Failure is not an option" (Apollo 13), I constantly seek new ways to innovate and use design to positively impact business results.
Education
2023 - 2024
Complete
CDO School
Last 3 Experiences
2025
Head of Product Design
Solfácil
2022-2025
Head of Product Design
Will Bank
2020-2022
Product Design Manager